Testorys

Testorys is a UK-based online store selling unisex minimalist watches. The goal was an online shop where the product takes centre stage and buying requires as few steps as possible.

We built the website with a minimalist design and navigation stripped down to the essentials: a four-item menu, an opening image with the tagline and the shop button, and a sortable catalogue that immediately shows the model, colour and price of every watch. Information is available at a glance and users can buy straight away.

To bring qualified traffic to the store we created dedicated Google Ads campaigns, both on the Display network and on Google Shopping, promoting Testorys products to people looking for designer watches.