Maurizio Mapelli

Maurizio Mapelli is a financial adviser with Azimut, the Italian asset manager, and has worked in finance and investments for 25 years. He wanted to promote his practice through his personal brand and collect qualified leads directly from the web.

We chose a structure that is easy to navigate, with pages dedicated to financial advice, his financial planning handbook, the "What kind of investor are you?" test and the club, where users leave their email address and trigger a pre-set automated funnel. Email marketing runs on a dedicated platform, integrated with a bespoke system built in WordPress.

The blog, which also hosts the podcast, helps the website rank in search engines and attracts new potential clients through an inbound marketing strategy, building Maurizio Mapelli's personal brand over time.